PENGGAMBARAN ANIES BASWEDAN SEBAGAI PEMIMPIN ISLAMI DALAM POSTER BERITA HOAX MENJELANG

Abstract

This research aims to describe the verbal and visual structure of posters containing hoaxes
that appear ahead of the 2024 Indonesia presidential election. Data was obtained from the
Twitter account @Anies_Relawan which is an account supporting Anies Baswedan as a
candidate. The number of posters used was four posters divided into two posters containing
hoaxes that will be compared to two original posters with true information. Those data will
be analyzed with the visual grammar theory from Kress & Van Leeuwen (2006) and genre
theory from Martin & Rose (2008). The result of this study indicates that the two hoaxes’
poster aims to achieve a goal with a strategic planning procedure by realizing Islamic
values. The goal of those hoaxes’ is to ‘fight evil’ which is suggested by the encouragement
to support Islamic leaders attached to the figure of Anies Baswedan. Even though it seem
to have a positive norm, these plans and the goal contradict Pancasila and potentially
divide the nation. It was a practical goal of one of the political organizations that has been
banned in Indonesia.