INVESTIGATING TEXT ANALYSIS ELEMENTS OF KOREAN CELEBRITY FASHION ARTICLES IN THE JAKARTA POST

Abstract

This study sheds light on the text analysis using the elements of representation, relation,
and identity of news articles about Korean Celebrity Fashion published in The Jakarta Post.
This study applies a qualitative descriptive method. This research uses the Critical
Discourse Analysis model by Fairclough (1995) to analyze the data limited to elements of
text analysis. The data are taken from the news article on October 15, 2018, titled "Seoul
Fashion Week Ready for Kickoff, from the news article on September 21, 2022, titled
"Surabaya Fashion Designer Gets Big Boots as Blackpink Members Wear Her Pieces" and
from the news article on February 27, 2023, titled "Fashion Courts K-Pop and its Fans at
Milan Catwalk Shows". There are 15 data analyzed that result in 12 representations, 3
relations, and 2 identities. The study reveals representations at the vocabulary level using
words refer to Korean Celebrity Fashion. In the representation of clause combinations, it is

found that more forms of extension used conjunctions. In the representation in inter-
sentence sequences, it is found that the first news focused on the participants involved in

the event, the second news focused on Diana's achievements, and the third news focused
on fashion brands seeking partnerships with influential artists. In the relationship section,
it reveals how the professional relationships of participants in the news. In the identity
element, it shows that the writer placed himself as a news writer, and in the third news
article, the writer placed himself as one of the Korean Celebrity fans who give comments
for the event.