AN ANALYSIS OF LEAD ON HARPER’S BAZAAR ONLINE WEBSITE ABOUT BEAUTY NEWS

Abstract

This study is about leads of beauty news articles on Harper’s Bazaar online website. The purpose of this study is to find out the kinds of lead mostly used in the beauty articles on Harper’s Bazaar online website. This study uses a descriptive method to analyze the lead of the article. The data are analyzed by using Nnamdi Ekeanynwu’s theory (2012) and supported by K.M Shrivastava’s theory (2003). The result of this study shows that summary lead is applied in most of the articles to give a brief detail of the news in the first paragraph. Some other kinds of lead found are immediate identification lead, direct appeal lead, and suspended interest lead. The rest of the lead applies a combination of leads. In this research of beauty article, for emphasizing the structure of the content, Harper’s Bazaar used immediate identification lead, summary lead, and two types of lead which is the summary and the quotation lead. Meanwhile, for focusing on the content like to give more information in detailed way, Harper’s Bazaar used direct appeal lead, suspended interest lead and question and suspended interest lead.